TOC: Intl J Res Mar
Introduction
International Journal of Research in Marketing 27(2)
 : : : TOC
: : journals |
Relevant ARCategory: |
Innovation diffusion and new product growth models: A critical review and research directions
–Renana Peres, Eitan Muller, Vijay Mahajan [] []
The Lexus or the olive tree? Trading off between global convergence and local divergence
–Koert van Ittersum, Nancy Wong [] []
Unfolding large-scale marketing data
–Ying Ho, Yuho Chung, Kin-nam Lau [] []
Better think before agreeing twice. Mere agreement: A similarity-based persuasion mechanism
–Mario Pandelaere, Barbara Briers, Siegfried Dewitte, Luk Warlop [] []
Multi-channel price differentiation: An empirical investigation of existence and causes
–Agnieszka Wolk, Christine Ebling [] []
Dimensions of fit between a brand and a social cause and their influence on attitudes
–Srdan Zdravkovic, Peter Magnusson, Sarah M. Stanley [] []
Marketing competition in the 21st century
–Oliver Heil, Don Lehmann, Stefan Stremersch [] []
In stories we trust: How narrative apologies provide cover for competitive vulnerability after integrity-violating blog posts?
–Tom van Laer, Ko de Ruyter [] []
The effects of imbalanced competition on demonstration strategies
–Amir Heiman, Chezy Ofir [] []
Toward an understanding of industry commoditization: Its nature and role in evolving marketing competition
–Martin Reimann, Oliver Schilke, Jacquelyn S. Thomas [] []