KAMS Dissertation Awards 2010
Introduction
KAMS Doctoral Dissertation awards were given to Byung Chul Kim, Hao Zhang and Byung Joo Jeon
2010 KAMS Doctoral Dissertation Award
2010 KAMS Doctoral Dissertation Award Competition was held at Kyung Hee University in Seoul, Republic of Korea on May 29, 2010.
Committee Chair: Byeong-Joon Moon (Kyung Hee University)
Committee Members: Seong-Yeon Park (Ewha Womans University) and Jong Ho Lee (Korea University)
1. Premier Award
– A Study of the Differences in Persuasion Effect of CSR PR by Product Attribute: Focusing on the Influence of CSR Type and Product-Program Fit, Depending on Different Levels of Product Disgus, Byung Chul Kim (Dongguk Unviersity)
2. Excellent Award
– The Effects of Types of Innovation on Customer Equity and Customer Loyalty in Fashion Industry, Hao Zhang (Yonsei University)
– Relationships among Sustainable Competitive Advantage, Marketing Strategy, Employment Brand Equity and Intention to Pursue Job Opportunity in Hospital Industry, Byung Joo Jeon (Changwon National University)