TOC: J Mar
Introduction
Journal of Marketing, 74(4)
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: : journals |
Relevant ARCategory: |
Survival in Markets with Network Effects: Product Compatibility and Order-of-Entry Effects
–Qi Wang, Yubo Chen, Jinhong Xie [] []
Signaling Status with Luxury Goods: The Role of Brand Prominence
–Young Jee Han, Joseph C Nunes, Xavier Dreze [] []
Consumer Response to Drug Risk Information:The Role of Positive Affect
–Anthony D Cox, Dena Cox, Susan Powell Mantel [] []
Governance Mechanisms in Business-to-Business Electronic Markets
–Rajdeep Grewal, Anindita Chakravarty, Amit Saini [] []
The Service Models of Frontline Employees
–Rita Di Mascio [] []
Energizing the Reseller’s Sales Force:The Power of Brand Identification
–Douglas E Hughes, Michael Ahearne [] [Google Scholar]
The Sound of Brands
–Jennifer J Argo, Monica Popa, Malcolm C Smith [] []
To Bundle or Not to Bundle: Determinants of the Profitability of Multi-Item Auctions
–Peter T.L Popkowski Leszczyc, Gerald Haubl [] []