Social Media
Introduction
Social Media for Marketing and Advertising, Special issue of International Journal of Internet Marketing and Advertising, Edited by Neil Hair; Deadline 1 Sep 2010
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C A L L . F O R . P A P E R S
Submit by Sept. 1, 2010 (Deadline Extended)
INTERNATIONAL JOURNAL OF INTERNET MARKETING AND ADVERTISEMENT (IJIMA)
Indexed by ABIINFORM, Cabell’s, EI-Inspec, ManagementMarketing Abstracts, & Scopus
Published by Inderscience Enterprises Ltd., Geneva, Switzerland
ISSN (Online): 1741-8100 – ISSN (Print): 1477-5212
Journal URL: http:www.icebnet.orgijima or http:www.inderscience.comijima
Online Paper Submission URL: http:www.icebnet.orgauthor
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Special Issue on: "Social Media for Marketing and Advertising"
Guest Editors: *Dr. Neil Hair, Rochester Institute of Technology*
The advent of social media including hugely popular micro blogging services such as twitter, and online social networks such as Facebook and LinkedIn, has had a profound impact on the world of marketing and advertising. Professionals are struggling to make sense of the business case for social media, the impact that viral user-generated content has on wider consumer perceptions, and how to proactively engage stakeholders. Accordingly, this call for papers is extremely timely, relevant, and of use to both academics and practitioners.
Potential contributions may include:
- Papers exploring strategic, tactical and implementation aspects of social media campaigns
- Theoretical or conceptual papers that explore the business case of social media
- Case studies of successful or unsuccessful organizational use of social media
- Methodologies for the study of social media in consumer or business contexts
- Ethical considerations of the use of social media for research
Subject Coverage
Topics of relevance to this special issue include, but are not limited to:
- Social media in business to business contexts
- Social media for collaboration
- Relationship marketing in social media spaces
- Managerial issues related to the control or governance of social media
- Strategies for engaging consumers in social media spaces
- Social media metrics for evaluating performance
- Integrated marketingadvertising communication issues of social media
Important Dates
Submission of papers: 1 June, 2010
Notification of acceptance: 1 September, 2010
Notes for Prospective Authors
Submitted papers should not have been previously published nor be currently under consideration for publication elsewhere
All papers are refereed through a peer review process. A guide for authors, sample copies and other relevant information for submitting papers are available on the "Author Guidelines" web-page.
Editors and Notes
Submit one copy of your paper as an MS Word or PDF file online via the Author Portal . If you have any questions or any problem submitting the paper via the portal, please e-mail your problem description to:
Professor Neil Hair
E.Philip Saunders College of Business
Rochester Institute of Technology
108, Lomb Memorial Drive
Rochester, NY14623
USA
E-mail: neilhair@hotmail.com