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Special Issue of Industrial Marketing Management on Managing creativity in business market relationships

Industrial Marketing Management announces the call for papers for a special issue on organizing for creativity in business market relationships. The deadline for submission is April 1st, 2011.

In step with the increased importance of innovation as a means of sustaining and developing competitive positions, firms are increasingly seeking to develop their creative capacity. Creative processes frequently call for the involvement of actors, activities and resources beyond the boundaries of a single organization. Creative outputs are typically collective rather than individual endeavours and they are formed by social interrelations that transcendent boundaries (Perry-Smith, 2006). Not least in a business-to-business context, where the involvement of suppliers, customers and complementors in the development of new value adding activities is coming increasingly to the fore. Typical examples are the involvement of suppliers, service providers or customers in the development of new products and services.

Managing creativity in business market relationships raises a number of issues related to their organization, management and evaluation. An underlying dilemma is how to simultaneously remain sufficiently open to challenge existing business marketing practices while ensuring that creative inputs are in accord with these practices and do not counter the interest of critical stakeholders internal and external to the organization.

This special issue of Industrial Marketing Management invites submissions that contribute to a better understanding of organizing for creativity in business market relationships. Creativity in this respect concerns the development of new and valuable ideas for products, processes, services and procedures in a context that spans organizational boundaries. Papers can be conceptual or empirical and indicative topics include:

• Selecting and accessing creative resources outside the organization
• The role of social networks in accessing creative resources outside the organization
• Integrating external creative inputs into internal activities and processes, including the ‘translation’ between e.g. different professions, organizations and cultures
• Managing inter-organizational creative teams
• Coping with internal resistance and insecurity in processes of integrating external creative inputs
• The role of trust in creative teams
• Routines as barriers for creative inputs and processes
• The role of boundaries, boundary objects, and boundary spanners in inter-organizational creative processes
• Remuneration of creative inputs, including the division of returns in buyer-seller relationships

Processes for paper submission

Papers submitted must not have been published, accepted for publication, or presently be under consideration for publication elsewhere. Submissions should be between 4,000 and 8,000 words in length. Copies should be submitted via email as a MS Word attachment (in one file including all figures and tables) to the guest editors. The first page must contain the title, author/s, and contact information (including e-mail addresses) for all author(s). The second page must contain a 150-200 word abstract and a list of 3-5 keywords. For additional guidelines, see “Notes for Contributors” from a recent issue of Industrial Marketing Management, or visit the home page at the following address:

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Articles not complying with the notes for contributors or poorly written will be desk rejected. Suitable articles will be subjected to a double-blind review; hence, authors must not identify themselves in the body of their paper nor in the references. (Do not submit an MSWord file with “track changes” active or a PDF file.)

Please address questions to the guest editors:

Poul Houman Andersen
Department of Management
Aarhus School of Business, Aarhus University
Email: poa@asb.dk

Hanne Kragh
Department of Management
Aarhus School of Business, Aarhus University
Email: hak@asb.dk

Please copy the IMM editor on all correspondence: plaplaca@journalimm.com

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