TOC: Soc Mar Quart
Introduction
Social Marketing Quarterly, 16(2)
 : : : TOC
: : journals |
Relevant ARCategory: |
Using a Social Marketing Framework to Transform an Education Program: Lessons From the Hispanic Obesity Prevention and Education (PESO) Program
–Fernando I. Rivera; Leslie Sue Lieberman; Gloria M. Rivadeneyra; Anita M. Sallas [] []
Trust, Caution, and Condom Use With Regular Partners: An Evaluation of the Trusted Partner Campaign Targeting Youth in Four Countries
–Megan Klein Hattori; Kerry Richter; Jessica Greene [] []
Branding in Contraceptive Social Marketing: The Pakistani Experience
–Nayyer Samad; Sonny Nwankwo; Ayantunji Gbadamosi [] []
Impact of Marketing Actions on Relationship Quality in the Health and Fitness Sector in Jordan and Its Implications for Social Marketing: A Field/Analytical Study
–Basheer A. M. Al-alak [] []
Confusion Surrounding Social Marketing Strategies and Social Norm Theory: To Prevent High-Risk Drinking Among College Students
–Tavis J. Glassman; Robert E. Braun [] []
Attitude Toward the Ad: Its Influence in a Social Marketing Context
–June Marchand [] []
Current Themes in Social Marketing Research: Text-Mining the Past Five Years
–Stephan Dahl [] []
Behavioral Economics and Social Marketing: New Allies in the War on Absent Behavior
–Bill Smith [] []