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TOC: Mar Sci

Introduction

Marketing Science, 29(3)

 : : : TOC

: : journals 

Relevant ARCategory:  


The Generalized Multinomial Logit Model: Accounting for Scale and Coefficient Heterogeneity
Denzil G. Fiebig, Michael P. Keane, Jordan Louviere, and Nada Wasi [] []

Examining Demand Elasticities in Hanemann’s Framework: A Theoretical and Empirical Analysis
Nitin Mehta, Xinlei (Jack) Chen, and Om Narasimhan [] [Google Scholar]

Tunnel Vision: Local Behavioral Influences on Consumer Decisions in Product Search
Gerald Haubl, Benedict G. C. Dellaert, and Bas Donkers [] []

Intra- and Interformat Competition Among Discounters and Supermarkets
Kathleen Cleeren, Frank Verboven, Marnik G. Dekimpe, and Katrijn Gielens [] []

The Length of Product Line in Distribution Channels
Yunchuan Liu and Tony Haitao Cui [] []

Information Acquisition and Sharing in a Vertical Relationship
Liang Guo and Ganesh Iyer [] []

When More Alternatives Lead to Less Choice
Dmitri Kuksov and J. Miguel Villas-Boas [] []

Modeling the Underreporting Bias in Panel Survey Data
Sha Yang, Yi Zhao, and Ravi Dhar [] []

Durable Products with Multiple Used Goods Markets: Product Upgrade and Retail Pricing Implications
Shuya Yin, Saibal Ray, Haresh Gurnani, and Animesh Animesh [] []

Database Submission — The Evolving Social Network of Marketing Scholars
Jacob Goldenberg, Barak Libai, Eitan Muller, and Stefan Stremersch []

Prerelease Demand Forecasting for Motion Pictures Using Functional Shape Analysis of Virtual Stock Markets
Natasha Zhang Foutz and Wolfgang Jank [] []