TOC: Mar Intell Planning
Introduction
Marketing Intelligence & Planning, 28(3)
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: : journals |
Relevant ARCategory: |
Retail experience stores: experiencing the brand at first hand
–Peter Jones, Daphne Comfort, Colin Clarke-Hill, David Hillier [] []
The role of the stakeholder perspective in measuring corporate reputation
–Petya Puncheva-Michelotti, Marco Michelotti [] []
SME practice towards integrated marketing communications
–Veronica Gabrielli, Bernardo Balboni [] []
The organizational roles of marketing and marketing managers
–Osman Gök, Gungor Hacioglu [] []
B2B e-marketplace: an e-marketing framework for B2B commerce
–Woon Kian Chong, Mathew Shafaghi, Christopher Woollaston, Vincent Lui [] []
Museums, consumers, and on-site experiences
–Rémi Mencarelli, Séverine Marteaux, Mathilde Pulh [] []
Complementary and alternative medicine: shaping a marketing research agenda
–Lynn Vos, Ross Brennan [] []
Dancing with macro-boycotters: the case of Arla Foods
–Ibrahim Abosag [] []