TOC: J Macromarketing
Introduction
Journal of Macromarketing, 30(2)
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: : journals |
Relevant ARCategory: |
Facing the Challenge of Sustainability in a Changing World: An Introduction to the Special Issue
–William E. Kilbourne [] []
Marketing Means and Ends for a Sustainable Society: A Welfare Agenda for Transformative Change
–Richard J. Varey [] []
Can Consumer Culture be Contained? Comment on ”Marketing Means and Ends for a Sustainable Society”
–James E. Burroughs [] [Google Scholar]
Screening Not Greening: An Ecological Reading of the Greatest Business Movies
–Pierre McDonagh and Pat Brereton [] []
Is Green the New Black? Reflections on a Green Commodity Discourse
–Andrea Prothero, Pierre McDonagh, and Susan Dobscha [] []
Sustainable Market Orientation: A New Approach to Managing Marketing Strategy
–Robert W. Mitchell, Ben Wooliscroft, and James Higham [] []
Country Differences in Sustainable Consumption: The Case of Organic Food
–John Thogersen [] []
Transforming Cultures: From Consumerism to Sustainability
–Erik Assadourian [] []
Integrating Precautionary Principle Approach in Sustainable Decision-Making Process: A Proposal for a Conceptual Framework
–Clare D’Souza and Mehdi Taghian [] []