TOC: Intl J Market Res
Introduction
International Journal of Market Research, 52(3)
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IJMR 52(3) Table of Contents
Editorial
Viewpoint
Opinion polls – less of a problem for research, more of a teaching aid
Nick Moon
Forum
The ESRC Survey Resources Network: opportunities for the advancement of survey methods
Peter Lynn and Bob Erens
Research with children and schools: a researcher’s recipe for successful access
Katja Jezkova Isaksen and Stuart Roper
Main papers
The ‘spiral of silence’ in election campaigns in a post-Communist society: the case of Belarus
Oleg Manaev, Natalie Manayeva and Dzmitry Yuran
Agenda development for marketing research: the user’s voice Deborah Roberts and Richard Adams
How far can you rely on a concept test? The generalisability of testing over occasions
Ling Peng and Adam Finn
Dimensions of relationship marketing in business-to-business financial services
Edwin Theron and Nic S. Terblanche
Incorporating demographics into discrete choice analyses
Robert E. Carter
Book review
Matthew Fraser and Soumitra Dutta – Throwing sheep in the boardroom: how online social networking will transform your life, work and world
Alan Wilson