TOC: European J Mar
Introduction
European Journal of Marketing, 44(6)
 : : : TOC
: : journals |
Relevant ARCategory: |
Brief reflections
–Nick Lee, Gordon Greenley [] []
Towards a new model of “customer compliance” service provision
–Edward Kasabov, Alex J. Warlow [] []
Fraudulent consumer returns: exploiting retailers’ return policies
–Lloyd C. Harris [] [Google Scholar]
How price image dimensions influence shopping intentions for different store formats
–Stephan Zielke [] []
The performance implications of company-salesperson corporate brand misalignment
–Tatiana Anisimova, Felix T. Mavondo [] []
Consumer cynicism: antecedents and consequences
–Matthew Chylinski, Anna Chu [] []
The effect of consumer confusion proneness on word of mouth, trust, and customer satisfaction
–Gianfranco Walsh, Vincent-Wayne Mitchell [] []
Double jeopardy in brand defection
–Malcolm Wright, Erica Riebe [] []
Alternative explanations of online repurchasing behavioral intentions: A comparison study of Korean and UK young customers
–Hong-Youl Ha, Siva K. Muthaly, Raphaël K. Akamavi [] []