TOC: European J Mar
Introduction
European Journal of Marketing, 44(5)
 : : : TOC
: : journals |
Relevant ARCategory: |
Branding of post-purchase ancillary products and services: An application in the mobile communications industry
–William E. Baker, Donald Sciglimpaglia, Massoud Saghafi [] []
Business to business branding: external and internal satisfiers and the role of training quality
–Stuart Roper, Gary Davies [] []
Marketplace footprints: connecting marketing communication and corporate brands
–Harlan E. Spotts, Marc G. Weinberger [] []
Mobile phone choice: technology versus marketing. The brand effect in the Italian market
–Luca Petruzzellis [] []
Shaping the body and technology: Discursive implications for the strategic communication of technological brands
–Margo Buchanan-Oliver, Angela Cruz, Jonathan E. Schroeder [] []
“Living the brand”: brand orientation in the business-to-business sector
–Carsten Baumgarth [] []
Product brand differentiation and dual-channel store performances of a multi-channel retailer
–Ruiliang Yan [] []