TOC: Corporate Reputation Rev
Introduction
Corporate Reputation Review, 13(1)
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Relevant ARCategory: |
The Use of Incentive Contracting and Firm Reputation
–David A Volkman and Kath Henebry [] []
Impact of Direct Marketing Activities on Company Reputation Transfer Success: Empirical Evidence from Five Different Cultures
–Christine Falkenreck and Ralf Wagner [] []
Understanding General Distrust of Corporations
–Jason E Adams, Scott Highhouse and Michael J Zickar [] []
Comparing Effects of Country Reputation and the Overall Corporate Reputations of a Country on International Consumers’ Product Attitudes and Purchase Intentions
–Minjeong Kang and Sung-Un Yang [] [Google Scholar]
The Development of Corporate Image: A Historiographic Approach to a Marketing Concept
–David M Furman [] []
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