KAMS Master Thesis Award
Introduction
2010 KAMS Master Thesis Award Competition was held at Kyung Hee University, Republic of Korea on May 29, 2010.
2010 KAMS Master Thesis Awards
Date: May 29, 2010; Place of Award Competition: School of Management, Kyung Hee University, Republic of Korea
I. Premier Award:
– The Effect of Consumer’s Technology Readiness on the Prosumer’s Attitude and Electronic Word-of-Mouth, Hyunseok Song (Hanyang University)
II. Excellent Award:
– A Study on the Purchase Decisions of Convergence Products – A Focus on the Consumer Perception of Functionalities, Sungkyu Lee (Korea University)
– Service Convenience in a Satisfaction Framework – Raising Awareness of Multi-Loyal Consumers, Kristine Vabo, Marie Buraas Ostvik (BI Norwegian School of Management)
III. Honorable Mention Award:
– The Effect of Perceived Relative Attractiveness, Service Relationship and Involvement on Consumer Attitude Outcome, Frida J. Holmberg Berentsen, Ingrid Kjærland (BI Norwegian School of Management)
– Impacts of the Perceived Characteristics of Complementary Products on the Patronage of Main Products, Koo Yeon Chung (Ewha Womans Unviersity)
– The Influences of Green Marketing Awareness on Corporate Image and Purchase Intention: Focused on Fashion Consumers of Department Stores in Korea, Yookyung Hwang (Yonsei University)