TOC: Psych & Mar
Introduction
Psychology and Marketing, 27(6)
 : : : TOC
: : journals |
Relevant ARCategory: |
Brand-consumer storytelling theory and research: Introduction to a Psychology & Marketing special issue
–Arch G. Woodside [] []
Selling stories: Harry Potter and the marketing plot
–Stephen Brown, Anthony Patterson [] []
Brand-self identity narratives in the James Bond movies
–Holly Cooper, Sharon Schembri, Dale Miller [] []
Evolutionary branding
–Elizabeth C. Hirschman [] []
Multi-method research on consumer-brand associations: Comparing free associations, storytelling, and collages
–Oliver Koll, Sylvia von Wallpach, Maria Kreuzer [] []
Creating visual narrative art for decoding stories that consumers and brands tell
–Carol M. Megehee, Arch G. Woodside [] []
Brand consumption and narrative of the self
–Sharon Schembri, Bill Merrilees, Stine Kristiansen [] []