TOC: J Mar Res
Introduction
Journal of Marketing Research, 47(3)
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Relevant ARCategory: |
Raising the BAR: Bias Adjustment of Recognition Tests in Advertising
–Anocha Aribarg, Rik Pieters, Michel Wedel [] []
Consumer Options: Theory and an Empirical Application to a Sports Market
–Preethika Sainam, Sridhar Balasubramanian, Barry L Bayus [] []
The Strategic Effects of Multimarket Contact: Mutual Forbearance and Competitive Response in the Personal Computer Industry
–Wooseong Kang, Barry L Bayus, Sridhar Balasubramanian [] []
Dynamics of Pricing in the Video Game Console Market: Skimming or Penetration?
–Hongju Liu [] []
Forecasting Marketing-Mix Responsiveness for New Products
–Y. Jackie Luan, K Sudhir [] []
The Role of Consensus in Sales Team Performance
–Michael Ahearne, Scott B MacKenzie, Philip M Podsakoff, John E Mathieu, Son K Lam [] []
Modeling the Intrahousehold Behavioral Interaction
–Sha Yang, Yi Zhao, Tulin Erdem, Ying Zhao [] []
Disjunctions of Conjunctions, Cognitive Simplicity, and Consideration Sets
–John R Hauser, Olivier Toubia, Theodoros Evgeniou, Rene Befurt, Daria Dzyabura [] []
When Choosing Makes a Good Thing Better: Temporal Variations in the Valuation of Hedonic Consumption
–Elaine Chan, Anirban Mukhopadhyay [] []
How the Order of Sampled Experiential Products Affects Choice
–Dipayan Biswas, Dhruv Grewal, Anne Roggeveen [] []
Looming Losses in Future Time Perception
–Baler Bilgin, Robyn A LeBoeuf [] []
The Effect of Regulatory Depletion on Attitude Certainty
–Echo Wen Wan, Derek D Rucker, Zakary L Tormala, Joshua J Clarkson [] []
The Effect of Sales Promotions on the Size and Composition of the Shopping Basket: Regulatory Compatibility from Framing and Temporal Restrictions
–Suresh Ramanathan, Sanjay K Dhar [] []
The Effect of Need for Uniqueness on Word of Mouth
–Amar Cheema, Andrew M Kaikati [] []
How Do Price Fairness Perceptions Differ Across Culture?
–Lisa E Bolton, Hean Tat Keh, Joseph W Alba [] []