TOC: J Bus-to-Bus Mar
Introduction
Journal of Business-to-Business Marketing, 17(2)
 : : : TOC
: : journals |
Relevant ARCategory: |
The Impact of Salesperson Perception of Firm Market Orientation on Behaviors and Consulting Effectiveness
–Alfred M. Pelham [] []
Exploring Supply Managers’ Intrapreneurial Ability and Relationship Quality
–Michelle D. Steward; Zhaohui Wu; Janet L. Hartley [] [Google Scholar]
Understanding B2B Supplier Selection Relationships: The Case of Taiwan Agribusinesses
–Eric Ng [] []
Business-to-Business Negotiations: The Role of Relativism, Deceit, and Opportunism
–Avinash Malshe; Jamal A. Al-Khatib; John J. Sailors [] []
Book Review
Writing Marketing: Literary Lessons From Academic Authorities, by Stephen Brown
–Simone Guercini []