TOC: J Brand Man
Introduction
Journal of Brand Management, 17(6)
 : : : TOC
: : journals |
Relevant ARCategory: |
Broadening the scope of brand management
–Mark D Uncles [] []
One, two, three: A practical brand anatomy
–Paulo de Lencastre and Ana Corte-Real [] []
Comparing a customer-based brand equity scale with the Implicit Association Test in examining consumer responses to brands
–Randi Priluck and Brian D Till [] []
Towards modeling the retailer as a brand: A social construction of the grocery store from the customer standpoint
–Ayman El-Amir and Steve Burt [] []
The impact of customer experience on brand equity in a business-to-business services setting
–Galina Biedenbach and Agneta Marell [] []
Book Reviews
The luxury strategy
–Michael Marck []
Innocent: Building a Brand from Nothing But Fruit / Tiger Beer: Distinctly Asian, Unmistakably World Class / The eBay Phenomenon
–Keith Dinnie []