TOC: Intl J Adv
Introduction
International Journal of Advertising, 29(2)
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IJA 29(2) Table of Contents
Editorial: Integrated Marketing Communications in 2010 and beyond
How advertising strategy affects brand and USP recall for new brands and extensions
Nathalie Dens and Patrick De Pelsmacker
Effects of message framing, vividness congruency and statistical framing on responses to charity advertising
Chun-Tuan Chang and Yu-Kang Lee
How consumer heterogeneity muddles the international advertising debate
Scott Koslow and Carolyn Costley
Exporting America: usage of symbols in international advertising under conditions of consumer ethnocentrism and US-focused animosity
May O. Lwin, Andrea J.S. Stanaland and Jerome D. Williams
How media factors affect audience responses to brand placement
Eva van Reijmersdal, Edith Smit and Peter Neijens
Negotiating subcultural authenticity through interpretation of mainstream advertising
Ilona Mikkonen
Book reviews
Grant McCracken – Chief Culture Officer: How to Create a Living, Breathing Corporation
David Bain
Robert V. Kozinets – Netnography: Doing Ethnographic Research Online
Stephanie O’Donohoe
Andrew Green – From Prime Time to My Time: Audience Measurement in the Digital Age
John Billett