TOC: J Intl Mar
Introduction
Journal of International Marketing, 18(2)
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: : journals |
Relevant ARCategory: |
The Key Role of Managers’ Values in Exporting: Influence on Customer Responsiveness and Export Performance
–Carlos M.P Sousa, Emilio Ruzo, Fernando Losada [] [Google Scholar]
Global Consumer Culture Positioning: Testing Perceptions of Soft-Sell and Hard-Sell Advertising Appeals Between U.S. and Japanese Consumers
–Shintaro Okazaki, Barbara Mueller, Charles R Taylor [] []
Opportunism as the Inhibiting Trigger for Developing Long-Term-Oriented Western Exporter-Hong Kong Importer Relationships
–Bradley R Barnes, Leonidas C Leonidou, Noel Y.M Siu, Constantinos N Leonidou [] []
Drivers of Brand Commitment: A Cross-National Investigation
–Andreas B Eisingerich, Gaia Rubera [] []
A Global Investigation into the Cultural and Individual Antecedents of Banner Advertising Effectiveness
–Jana Moller, Martin Eisend [] []