TOC: J Direct Data Digital Mar
Introduction
Journal of Direct, Data and Digital Marketing, 11(4)
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Relevant ARCategory: |
Readers’ views: IDM journal: Survey of readers
–Robin Fairlie and Derek Holder []
What innovation programmes can learn from sales
–Lisa Bodell [] []
Do happy staff make for happy customers and profitable companies?
–Henry Stewart [] []
Minimum effective frequency for interactive television ads
–Steven Bellman, Anika Schweda and Duane Varan [] []
Direct, database and digital marketing practice in the government sector: Black hole or parallel universe?
–Sheila Apicella and Nic Streatfeild [] []
Linking spatial data from the Web
–Christian Becker and Peter Furness [] []
Why marketing needs speech analytics
–Donna Fluss [] []
Citi International Personal Bank: The IDM Business Performance Awards 2009: Award winner campaign: Minimum relationship balance
–Kate Boothby [] []
Ministry of Justice consults on the future of the electoral roll
–Lee Rubin [] []
ICO consults on draft online privacy code of practice
–Mark Smith [] []
New unfair commercial practices ‘Guidance’
–Stephen Groom [] [Google Scholar]
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