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TOC: J Direct Data Digital Mar

Introduction

Journal of Direct, Data and Digital Marketing, 11(4)

 : : : TOC

: : journals

 

Relevant ARCategory:  


Readers’ views: IDM journal: Survey of readers
Robin Fairlie and Derek Holder []

What innovation programmes can learn from sales
Lisa Bodell [] []

Do happy staff make for happy customers and profitable companies?
Henry Stewart [] []

Minimum effective frequency for interactive television ads
Steven Bellman, Anika Schweda and Duane Varan [] []

Direct, database and digital marketing practice in the government sector: Black hole or parallel universe?
Sheila Apicella and Nic Streatfeild [] []

Linking spatial data from the Web
Christian Becker and Peter Furness [] []

Why marketing needs speech analytics
Donna Fluss [] []

Citi International Personal Bank: The IDM Business Performance Awards 2009: Award winner campaign: Minimum relationship balance
Kate Boothby [] []

Ministry of Justice consults on the future of the electoral roll
Lee Rubin [] []

ICO consults on draft online privacy code of practice
Mark Smith [] []

New unfair commercial practices ‘Guidance’
Stephen Groom [] [Google Scholar]