New Trends in Marketing
Introduction
Ramendra Singh seeks materials and resources for teaching the topic "New Trends in Marketing"
: : : Posting
I am looking for resources (including papers, presentations etc) to teach the topic- " New trends in marketing" to executive MBA students.
I would request ELMAR colleagues to share any resources they know of related to social media, web 2.0 or other new trends in marketing that they think would be useful for teaching these topics.
Thank you in advance for your help.
Ramendra Singh
Assistant Professor(Marketing)
IIM Calcutta,Joka, Kolkata 700104,India