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Call for Proposals for Special Pre-Conference
for the American Academy of Advertising 2011 Conference
Mesa, Arizona

Anyone interested in developing proposals for a pre-conference program for the 2011 conference to submit a complete proposal, no later than August 30, 2010, for review by the Executive Committee. The preconference would take place April 7, 2011, with the full conference running from opening reception that evening through noon, April 10 at the Phoenix Marriott Mesa Hotel in Arizona.

Proposals can be for full day or half-day programs and must specify a rationale for the program, the timing and progression among topics. Preference is given to programs that would interest a number of AAA members and possibly attract new participants or attendees to the conference. Some past topics can be revisited.

Past pre-conferences have been:

• Theories of Advertising & Their Link with Advertising Industry & Its Practices (2010)
• The Future of Advertising Education (2009)
• Emerging Scholar Symposium (2008)
• Hot Topics in International Advertising (2007)
• Creativity Research in Advertising (2006)
• Sponsorship-Linked Marketing Communications (2006)
• Moving Targets: Mobile Advertising Practices World-wide (2005)

The proposals must also include a statement that the presenters agree to register for the pre-conference and conference itself. Waivers of the registration fees for special participants such as advertising professionals or special presenters who are not AAA members may be requested on a case-by-case basis. Following the conference, the pre-conference chair will submit up to a two-page summary of the presentations to be published in the Conference Proceedings.

Pre-conference proposals and any questions concerning such proposals should be directed to Herbert Jack Rotfeld (Rotfeld@auburn.edu)

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