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: : : TOC : : journals

Relevant ARCategory:

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Understanding subsistence marketplaces: Toward sustainable consumption and commerce for a better world
–Madhu Viswanathan, José Antonio Rosa [] []

Low socioeconomic class and consumer complexity expectations for new product technology
–Carlos A. Trujillo, Andrés Barrios, Sonia M. Camacho, José Antonio Rosa [] []

How the poor in a developing country view business’ contribution to quality-of-life 5years after a national economic crisis
–Mark Peterson, Ahmet Ekici, David M. Hunt [] [Google Scholar]

Marketing to subsistence consumers: Lessons from practice
–Kelly L. Weidner, José Antonio Rosa, Madhu Viswanathan [] []

Understanding consumption and entrepreneurship in subsistence marketplaces
–Madhu Viswanathan, Srinivas Sridharan, Robin Ritchie [] []

Creating mutual value: Lessons learned from ventures serving base of the pyramid producers?
–Ted London, Ravi Anupindi, Sateen Sheth [] []

Building Entrepreneurship in Subsistence Markets: Microfranchising as an Employment Incubator
–Lisa Jones Christensen, Helen Parsons, Jason Fairbourne [] []

A naturological approach to marketing exchanges: Implications for the bottom of the pyramid?
–Ronald Paul Hill [] []

Making theory and practice in subsistence markets: An analytic autoethnography of MASAZI in Accra, Ghana?
–Benét DeBerry-Spence [] []

Fuel-efficient stoves for Darfur: The social construction of subsistence marketplaces in post-conflict settings?
–Samer Abdelnour, Oana Branzei [] []

Incentives and the growth of Oaxacan subsistence businesses
–Arcelia Toledo, José de la Paz Hernández, Denis Griffin [] []

The Village Network™: Partnership and collaboration to alleviate poverty in subsistence marketplaces
–Krista Crawford-Mathis, Stephen Darr, Amy Farmer [] []

Understanding factors that influence purchases in subsistence markets
–Tendai Chikweche, Richard Fletcher [] []

Strategic motivations and choice in subsistence markets
–Raed Elaydi, Charles Harrison [] []

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