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Shopper Marketing

Introduction

Shopper Marketing, A Marketing Science Institute Conference, New York City, 14-15 Jun 2010; Registration deadline 21 May

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MSI Conference: Shopper Marketing
06/14/10 – 06/15/10
New York University
New York, NY

Academics are encouraged to attend this Marketing Science Institute event.

Growing interest in shopper marketing reflects the need for manufacturers to manage their brands in conjunction with retailers’ brands and the need for retailers to grow category demand and overall sales (including private label). Both have an interest in enhancing the experience for shoppers, potentially delivering a “triple win.” Increasingly, media planning and other marketing activities have to take a “store back” perspective based on all factors affecting the path to purchase and consumer choice at the “moment of truth” (in-store or online).

Please join us to explore the latest academic studies and business practices in shopper marketing. Presentations will address key topics such as:

  • The motivations of shoppers as distinguished from consumers (e.g., by shopping mission)
  • How search and social influences (online and offline) affect shoppers’ knowledge and behavior
  • The emotional and habitual aspects of shopping behavior (versus conscious, rational “decision-making”)
  • In-store influences on shopping behavior (e.g., category design or the store as “medium”)

The conference will be co-sponsored with the Stern School of Business at New York University and co-chaired by Professor Russell S. Winer.

Registration deadline: May 21, 2010
Academic registration fee: U.S.$495

For more information and to register, please visit: .

Speakers and panelists to date:

  • Bill Bean, Worldwide Director, Global Shopper Insights, Colgate-Palmolive Company
  • Raymond Burke, Indiana University
  • Patrick T. Crane, Director, Brand Development, Business Research, Eastman Kodak Company
  • Stephen J. Hoch, University of Pennsylvania
  • Sam K. Hui, New York University
  • J. Jeffrey Inman, University of Pittsburgh
  • George Knox, Tilburg University
  • Suresh Ramanathan, University of Chicago
  • Joel Rubinson, Chief Research Officer, The Advertising Research Foundation
  • Venkatesh Shankar, Texas A&M University
  • Kathleen D. Vohs, University of Minnesota
  • Diane Wallace, Vice President of Shopper Marketing, The Coca-Cola Company
  • Barton A. Weitz, University of Florida
  • Russell S. Winer, New York University