TOC: Mar Intell Planning
Introduction
Marketing Intelligence & Planning, 28(2)
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Relevant ARCategory: |
Customer relationship oriented marketing practices in SMEs
–Helen Reijonen, Tommi Laukkanen [] []
Measuring situational triggers of television channel switching
–Steve Dix, Ian Phau [] []
Television advertisements and children’s buying behaviour
–Pankaj Priya, Rajat Kanti Baisya, Seema Sharma [] [Google Scholar]
Children’s buying behaviour in China: A study of their information sources
–Ying Fan, Yixuan Li [] [Google Scholar]
“Lights, camera, action…!” Marketing film locations to Hollywood
–Simon Hudson, Vincent Wing Sun Tung [] []
The export competitive advantages of Turkish manufacturing companies
–Mehmet Haluk Köksal, Engin Özgül [] []
International Committee of the Red Cross: emblems of humanity
–Ann M. Torres [] []
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