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TOC: Mar Intell Planning

Introduction

Marketing Intelligence & Planning, 28(2)

 : : : TOC

: : journals

 

Relevant ARCategory:  


Customer relationship oriented marketing practices in SMEs
Helen Reijonen, Tommi Laukkanen [] []

Measuring situational triggers of television channel switching
Steve Dix, Ian Phau [] []

Television advertisements and children’s buying behaviour
Pankaj Priya, Rajat Kanti Baisya, Seema Sharma [] [Google Scholar]

Children’s buying behaviour in China: A study of their information sources
Ying Fan, Yixuan Li [] [Google Scholar]

“Lights, camera, action…!” Marketing film locations to Hollywood
Simon Hudson, Vincent Wing Sun Tung [] []

The export competitive advantages of Turkish manufacturing companies
Mehmet Haluk Köksal, Engin Özgül [] []

International Committee of the Red Cross: emblems of humanity
Ann M. Torres [] []