TOC: J Con Mar
Introduction
Journal of Consumer Marketing, 27(3)
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Relevant ARCategory: |
How do involvement and product knowledge affect the relationship between intangibility and perceived risk for brands and product categories?
–Michel Laroche, Marcelo Vinhal Nepomuceno, Marie-Odile Richard [] []
Creating technology-based merchandising ideas for hair coloring through weak signals, concept optimization and mind-set segmentation
–Gillie Gabay, Laurent Flores, Howard Moskowitz, Andrea Maier [] []
Translating barriers into potential improvements: the case of new healthy seafood product development
–Themistoklis Altintzoglou, Karina Birch Hansen, Thora Valsdottir, Jon Øyvind Odland, Emilía Martinsdóttir, Karen Brunsø, Joop Luten [] []
The importance of brand equity on purchasing consumer durables: an analysis of home air-conditioning systems
–Victoria Seitz, Nabil Razzouk, David Michael Wells [] []
Context specificity in use of price information sources
–Ramaprasad Unni, L.P. Douglas Tseng, Deepa Pillai [] []
Product gender perceptions and antecedents of product gender congruence
–Douglas L. Fugate, Joanna Phillips [] []
Determinants of US consumer mobile shopping services adoption: implications for designing mobile shopping services
–Kiseol Yang [] []
Product attachment and satisfaction: understanding consumers’ post-purchase behavior
–Ruth Mugge, Hendrik N.J. Schifferstein, Jan P.L. Schoormans [] [Google Scholar]
The cause manifesto
–Rick Ferguson, Sharon M. Goldman [] []
Letters to my late dog: who’s watching information quality?
–Dan Horne [] [Google Scholar]