TOC: J Con Res
Introduction
Journal of Consumer Research, 37(1)
 : : : TOC
: : journals |
Relevant ARCategory: |
Context Effects from Bodily Sensations: Examining Bodily Sensations Induced by Flooring and the Moderating Role of Product Viewing Distance
–Joan Meyers-Levy, Rui (Juliet) Zhu, and Lan Jiang [] []
Veiling in Style: How Does a Stigmatized Practice Become Fashionable?
–Özlem Sandikci and Güliz Ger [] []
Toward a Theory of Status Consumption in Less Industrialized Countries
–Tuba Üstüner and Douglas B. Holt [] []
Product Scent and Memory
–Aradhna Krishna, May O. Lwin, and Maureen Morrin [] []
Resisting That Triple-Chocolate Cake: Mental Budgets and Self-Control
–Parthasarathy Krishnamurthy and Sonja Prokopec [] []
Lay Theories of Medicine and a Healthy Lifestyle
–Wenbo Wang, Hean Tat Keh, and Lisa E. Bolton [] []
The Get Ready Mind-Set: How Gearing Up for Later Impacts Effort Allocation Now
–Anick Bosmans, Rik Pieters, and Hans Baumgartner [] []
A Generalizable Scale of Propensity to Plan: The Long and the Short of Planning for Time and for Money
–John G. Lynch Jr., Richard G. Netemeyer, Stephen A. Spiller, and Alessandra Zammit [] []
Counteractive Construal in Consumer Goal Pursuit
–Ying Zhang, Szu-chi Huang, and Susan M. Broniarczyk [] []
Half the Thrill Is in the Chase: Twisted Inferences from Embodied Cognitions and Brand Evaluation
–Aparna A. Labroo and Jesper H. Nielsen [] []
Smart Subcategories: How Assortment Formats Influence Consumer Learning and Satisfaction
–Cait Poynor and Stacy Wood [] []
Talking to Ourselves: A Dialogical Exploration of Consumption Experiences
–Shalini Bahl and George R. Milne [] []