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Recherche et Applications en Marketing, English Edition (RAM), 23 (4), 2008

Impact of Corporate Social Responsibility on consumer trust
–Valérie Swaen, C Ruben Chumpitaz []

Antecedents and consequences of attitude toward sales
–Christine Gonzalez, Michaël Korchia []

Measuring second-hand shopping motives, antecedents and consequences
–Dominique Roux, Denis Guiot []

Consumers’ perception of the creativity of advertisements: development of a valid measurement scale
–Maria Mercanti-Guérin []

Understanding better consumer loyalty
–Marie-Christine Lichtlé, Véronique Plichon, []

Recherche et Applications en Marketing, English Edition (RAM), 23 (3), 2008

Craftsmen of art and their craft: the experience of authenticity and its materialization in the places where craftspeople and enlightened clients meet
–Michelle Bergadaà []

Understanding the perceived value of mass customization: the distinction between product value and experiential value of co-design
–Aurélie Merle, Jean-Louis Chandon, Elyette Roux []

The place-object interaction as a conceptualization of lived experience: test of an integrative model
–Rémi Mencarelli []

Televisual consumption experience and social mediation: the case of the Star Academy
–Richard Ladwein, Candy Kolenc, Melanie Ouvry []

Movie consumption experience and immersion: impact on satisfaction
–Marianela Fornerino, Agnès Helme-Guizon, David Gotteland []

The surprise-delight relationship revisited in the management of experience
–Joëlle Vanhamme []

Recherche et Applications en Marketing, English Edition (RAM), 23 (2), 2008

The impact of brand name substitution on product evaluation and purchase intention
–Véronique Collange []

A comparison of the effects of the first impression and the last impression in a selling context
–Jasmin Bergeron, Jean-Mathieu Fallu, Jasmin Roy []

Adolescents: involvement in product categories and attitude toward brands
–Christian Derbaix, Émerence Leheut []

Loss aversion: origin, components and marketing implications (French version)
–Corina Paraschiv, Olivier L’Haridon []

Recherche et Applications en Marketing, English Edition (RAM), 23 (1), 2008

Temperament: measurement and impact on consumer behavior
–Sonia Capelli, Agnès Helme-Guizon []

Franchising networks survival: an approach through population ecology and survival analysis
–Rozenn Perrigot []

The influence of presentation on the memorization of prices by primary school children
–Coralie Damay []

Multilevel modeling for marketing: a primer
–Jean-Claude Ray, Daniel Ray []

Recherche et Applications en Marketing, English Edition (RAM), 22 (4), 2007

Short- and long-term consequences of browsing behavior: an investigation into the leisure department of a hypermarket
–Cindy Lombart, Blandine Labbé-Pinlon []

Nudity in advertising: what influence on attention-getting and brand recall?
–Éric Lombardot []

The effect of hyperchoice on the consumer and the moderating effect of the brand: an application in the jewelry market
–Fabrice Larceneux, Sophie Rieunier, André Fady []

Consumer resistance: proposal for an integrative framework
–Dominique Roux []