TOC: J Strat Mar
Introduction
Journal of Strategic Marketing, 18(2)
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: : journals |
Relevant ARCategory: |
Editorial
–Nigel F. Piercy; Carolyn A. Strong [] []
Programmatic, programmatically non-programmatic and beyond: reflections on the role of collaboration, serendipity and strategic windows in my research pursuits
–Rajan Varadarajan [] []
On pluralistic scholarship: a comment on the research of P. Rajan Varadarajan
–Sundar Bharadwaj [] []
Judging the quality of customer segments: segmentation effectiveness
–Sally Dibb; Lyndon Simkin [] []
Developing a strategic abstraction tool for service innovation
–Jan Mattsson [] []
Competing successfully against multinationals: a longitudinal perspective of Hungarian advertising agencies
–Rick T. Wilson [] []
Ambidextrous organizations and firm performance: the role of marketing function implementation
–Matthew Sarkees; John Hulland; John Prescott [] []