ÂÜÀòÉç¹ÙÍø

: : : TOC : : journals

Relevant ARCategory:

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Introduction to the Special Section on Stakeholder Marketing
–C.B Bhattacharya [] []

The New Marketing Myopia
–N. Craig Smith, Minette E Drumwright, Mary C Gentile [] []

Principle-Based Stakeholder Marketing: Insights from Private Triple-Bottom-Line Firms
–Jenny Mish, Debra L Scammon [] []

Stakeholder Marketing and the Organizational Field: The Role of Institutional Capital and Ideological Framing
–Jay M Handelman, Peggy H Cunningham, Maureen A Bourassa [] []

Ethical Beliefs and Information Asymmetries in Supplier Relationships
–Kelly D Martin, Jean L Johnson [] []

Managing Conflicting Stakeholder Interests: An Exploratory Case Analysis of the Formulation of Corporate Social Responsibility Standards in the Netherlands
–Paul T.M Ingenbleek, Victor M Immink [] []

Why, When, and How Should the Effect of Marketing Be Measured? A Stakeholder Perspective for Corporate Social Responsibility Metrics
–Priya Raghubir, John Roberts, Katherine N Lemon, Russell S Winer [] []

Understanding Stakeholder Responses to Corporate Citizenship Initiatives: Managerial Guidelines and Research Directions
–Steve Hoeffler, Paul N Bloom, Kevin Lane Keller [] []

Stakeholder Marketing: Why "Stakeholder" Was Omitted from the ÂÜÀòÉç¹ÙÍø’s Official 2007 Definition of Marketing and Why the Future Is Bright for Stakeholder Marketing
–Gregory T Gundlach, William L Wilkie [] [Google Scholar]

From Market Orientation to Stakeholder Orientation
–O.C Ferrell, Tracy L Gonzalez-Padron, G. Tomas M Hult, Isabelle Maignan [] []

Stakeholder Marketing 2.0
–Bhaskar Chakravorti [] []

Countermarketing and Demarketing Against Product Diversion: Forensic Research in the Firearms Industry
–Gregory T Gundlach, Kevin D Bradford, William L Wilkie [] []

Community Action Research
–Julie L Ozanne, Laurel Anderson [] []

Are There Differences Between Consumers’ and Marketers’ Privacy Expectations? A Segment- and Technology-Level Analysis
–George R Milne, Shalini Bahl [] [Google Scholar]

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