TOC: J Historical Res Mar
Introduction
Journal of Historical Research in Marketing, 2(2)
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Relevant ARCategory: |
George Washington Hill and the “Reach for a Lucky?…?” campaign
–Fred Beard, Anna Klyueva [] []
“A virtual social H-bomb”: the late 1950s controversy over subliminal advertising
–Ronald A. Fullerton [] []
Silver dollars: the development of the US elderly market segment
–Blaine J. Branchik [] []
The intellectual odyssey of David D. Monieson (1927-2008): a quest for usable knowledge
–D.G. Brian Jones, Peggy Cunningham, Paula McLean, Stanley Shapiro [] []
A historical survey concerning marketing middlemen as producers of value
–David D. Monieson [] []
Reading Professor David D. Monieson: Humanism, pluralism, and intellectualization
–Mark Tadajewski [] []
David D. Monieson: memories of inspired learning
–Susanna Trebuss [] []
Remembering Danny Monieson: reflections on a mentor and a friend
–Stanley J. Shapiro [] []