Canadian Marketing
Introduction
Special issue of Journal of Historical Research in Marketing, Edited by Leighann Neilson and Stanley Shapiro; Deadline 30 Oct 2010
: : : Posting
The Journal of Historical Research in Marketing invites submissions for a special issue focused on the history of Canadian marketing. For this special issue of JHRM we particularly welcome manuscripts that address topics focused on Canada and Canadians, including but not limited to:
- Canadian marketing history
- Unique challenges to marketing in Canada, e.g., the impact of government regulation, challenges presented by Canada’s immigration history and bilingual nature
- The wheat economy and Canadian marketing
- Periodization in Canadian marketing
- How Canadian economic and business history shaped Canadian marketing
- The impact of marketing boards, reports of Royal Commissions, Canada-US trade controversies
- Tariffs, branch plants and Canadian marketing
- Canadian supply chains since Confederation
- Marketing and/of regions within Canada (e.g., the Canadian Prairies, Maritimes, North, etc.)
- Feeding and clothing Canada’s cities
- Marketing and the Canadian household – changes over time.
- Advertising history in Canada
- Retailing history in Canada
The submission deadline for the special issue is October 30, 2010 with an expected publication date of July, 2011.
If you are unsure of the suitability of your topic, please contact the special issue co-editors:
Leighann Neilson, Carleton University: leighann_neilson@carleton.ca
Stanley Shapiro, Simon Fraser University: sshapiro@sfu.ca
Submission procedures
Submissions for this special issue of JHRM may be sent electronically in either PDF format or MS Word as an email attachment to either the special issue co-editors (at the email addresses indicated above) or the JHRM editor: Professor D.G. Brian Jones, School of Business, Quinnipiac University, Hamden CT, USA, Email: bjones1@quinnipiac.edu
Please include the phrase “JHRM Submission” in your e-mail subject line. Title the submission file attached with the lead author’s surname.
Full submission guidelines can be found at the JHRM web page: .
Best regards,
Leighann C. Neilson, Ph.D.
Assistant Professor, Marketing
Sprott School of Business
Carleton University
1125 Colonel By Drive
Ottawa, ON CANADA
K1S 5B6
email: leighann_neilson@carleton.ca
phone: 613-520-2600 x8511