DMEF Data Sets Available
Introduction
The Direct Marketing Educational Foundation announces the availability of two direct marketing data sets from companies in the food sector and the health sector
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DMEF is pleased to announce the availability of two new datasets:
Data Set 9 – is from a multichannel company with sales of several hundred million dollars per year. This dataset is for classroom teaching. This nationally known company has a network of retail stores, a well established traditional catalog channel and a website; the core of its sales are food products purchased as gifts during the Christmas season. It includes over 100,0000 customer records and over 3.3 million marketing contact records.
Data Set 10 – is from a leading provider of community-based preventive health screenings in the United States. They screen over 1 million people each year at over 20,000 screening events nationwide. They are working to rapidly grow their customer base and send out targeted promotional mail advertising the location and dates of their screenings.
Usage rules vary.
For DMEF Professors’ Academy members, all 10 data sets are complimentary. For non members, costs vary.
In addition, online access to the current DMA Statistical Fact Book and the Journal of Interactive Marketing is complimentary to DMEF Professors’ Academy members.
Jeff Nesler | Senior Program and Web Manager
Direct Marketing Educational Foundation
dmef@directworks.org