TOC: Mar Letters
Introduction
Marketing Letters, 21(2)
 : : : TOC
: : journals |
Relevant ARCategory: |
Does new product growth accelerate across technology generations?
–Stefan Stremersch, Eitan Muller & Renana Peres [] []
Modeling the effects of pharmaceutical marketing
–Peter S. H. Leeflang & Jaap E. Wieringa [] []
Decomposing the effects of organizational memory on marketing implementation
–Stern Neill [] []
Two-stage lotteries and the value of unresolved uncertainty
–Ido Erev & Ernan Haruvy [] []
Consumer durables replacement decision-making: An overview and research agenda
–Joseph Guiltinan [] []
Advertising for extensions: Moderating effects of extension type, advertising strategy, and product category involvement on extension evaluation
–Nathalie Dens & Patrick Pelsmacker [] []
Toward a contingency view of new product creativity: Assessing the interactive effects of consumers
–Gaia Rubera, Andrea Ordanini & David Mazursky [] []