TOC: J Prod Brand Man
Introduction
Journal of Product & Brand Management, 19(2)
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Relevant ARCategory: |
Do logo redesigns help or hurt your brand? The role of brand commitment
–Michael F. Walsh, Karen Page Winterich, Vikas Mittal [] []
Can followers overcome pioneers? The role of superior alignable differences in consumer evaluation of brand extensions
–Beichen Liang, Joseph Cherian, Wei Fu [] []
Club Med: coping with corporate brand evolution
–Pascale G. Quester, Nathalie Fleck [] []
How bureaucrats and bean counters strangled General Motors by killing its brands
–Erik L. Olson, Hans Mathias Thjømøe [] []
Impact of brand personality on three major relational consequences (trust, attachment, and commitment to the brand)
–Didier Louis, Cindy Lombart [] []
Product strategy in harsh economic times: Subway
–Dennis A. Pitta [] []
Pricing practices in Victorian America: evidence from a satirical point of view
–Alfred C. Holden, Sandra Rothenberger [] []
Interactions between price and price deal
–Kunal Swani, Boonghee Yoo [] []