TOC: J Global Mar
Introduction
Journal of Global Marketing, 23(2)
 : : : TOC
: : journals |
Relevant ARCategory: |
Editorial
–Erdener Kaynak []
The Earth Is Flat, Almost: Measuring Marketing Standardization and Profit Performance of Japanese and U.S. Firms
–Richard Kustin [] []
The Role of Occupation in an Integrated Boycott Model: A Cross-Regional Study in China
–Malcolm Smith; Qianpin Li [] []
Familiarity, Beliefs, Attitudes, and Consumer Responses Toward Online Advertising in China and the United States
–Shaojing Sun; Ying Wang [] []
Culture-Based Values and Management Style of Marketing Decision Makers in Six Western Pacific Rim Countries
–Gerald Albaum; Julie Yu; Nila Wiese; Joel Herche; Felicitas Evangelista; Brian Murphy [] []
Country Segmentation of the International Tourism Market Using Propensity to Travel and to Spend Abroad
–Philemon Oyewole [] []
Book Review
A Review of “Marketing Across Cultures”
–Candace A. Martinez []