TOC: J Bus Industrial Mar
Introduction
Journal of Business & Industrial Marketing, 25(4)
 : : : TOC
: : journals |
Relevant ARCategory: |
An exploratory study of attendee activities at a business trade show
–Srinath Gopalakrishna, Catherine A. Roster, Shrihari Sridhar [] []
Exploring visitor experiences at trade shows
–Diego Rinallo, Stefania Borghini, Francesca Golfetto [] []
Structure, strategy and performance of exhibitors at individual booths versus joint booths
–Kåre Skallerud [] []
The return on trade show information (RTSI): a conceptual analysis
–Harriette Bettis-Outland, Jane S. Cromartie, Wesley J. Johnston, Aberdeen Leila Borders [] []
Antecedents and effect of internet implementation for trade shows
–Li Ling-yee [] []
The role of virtual trade fairs in relationship value creation
–Anja Geigenmüller [] []
Travel trade shows: exploratory study of exhibitors’ perceptions
–Ulku Yuksel, Ranjit Voola [] [Google Scholar]
The future of trade shows: insights from a scenario analysis
–Manfred Kirchgeorg, Kathrin Jung, Oliver Klante [] []