TOC: J Acad Mar Sci
Introduction
Journal of the Academy of Marketing Science, 38(3)
 : : : TOC
: : journals |
Relevant ARCategory: |
Product competitiveness and beating analyst earnings target
–Xueming Luo [] []
On the importance of complaint handling design: a multi-level analysis of the impact in specific complaint situations
–Christian Homburg, Andreas Fürst & Nicole Koschate [] []
The service quality-satisfaction link revisited: exploring asymmetries and dynamics
–Tomas Falk, Maik Hammerschmidt & Jeroen J. L. Schepers [] []
The differing and mediating roles of trust and relationship commitment in service relationship maintenance and development
–Philippe Aurier & Gilles N’Goala [] []
Customer relationship management and firm performance: the mediating role of business strategy
–Martin Reimann, Oliver Schilke & Jacquelyn S. Thomas [] []
Great expectations and broken promises: misleading claims, product failure, expectancy disconfirmation and consumer distrust
–Peter R. Darke, Laurence Ashworth & Kelley J. Main [] []
Antecedents and consequences of adaptive selling confidence and behavior: a dyadic analysis of salespeople and their customers
–Sergio Román & Dawn Iacobucci [] []
Sales promotions and channel coordination
–Berend Wierenga & Han Soethoudt [] []