TOC: Intl Mar Rev
Introduction
International Marketing Review, 27(2)
 : : : TOC
: : journals |
Relevant ARCategory: |
Country image and consumer preference for emerging economy products: the moderating role of consumer materialism
–Mehmet Demirbag, Sunil Sahadev, Kamel Mellahi [] []
The effects of the country of brand and the country of manufacturing of automobiles: An experimental study of consumers’ brand personality perceptions
–Marc Fetscherin, Mark Toncar [] [Google Scholar]
Market orientation of Korean MNC subsidiaries and their performance in the Chinese and Indian markets
–Yung-Chul Kwon [] []
Relationship learning and performance enhancement via advanced information technology: The case of Taiwanese dragon electronics firms
–Ruey-Jer “Bryan” Jean, Rudolf R. Sinkovics [] []
Internationalizing by learning: the case of Chinese high-tech new ventures
–Huan Zou, Pervez N. Ghauri [] []
The internationalization of emerging market business groups: an integrated literature review
–Attila Yaprak, Bahattin Karademir [] []