TOC: Intl J Nonprofit Vol Sector Mar
Introduction
International Journal of Nonprofit and Voluntary Sector Marketing, 15(2)
 : : : TOC
: : journals |
Relevant ARCategory: |
NPO branding: preliminary lessons from major players
–Eileen Weisenbach Keller, Mary Conway Dato-on, Doris Shaw [] []
Differences between students and non-students’ willingness to donate to a charitable organisation
–Robin Pentecost, Lynda Andrews [] [Google Scholar]
The California State University: a case on branding the largest public university system in the US
–Kirti Sawhney Celly, Brenda Knepper [] []
Psychographic clustering of blood donors in Egypt using Kohonen’s self-organizing maps
–Mohamed M. Mostafa [] [Google Scholar]
George gives to geology Jane: The name letter effect and incidental similarity cues in fundraising
–René Bekkers [] []
Examining prejudice-reduction theories in anti-racism initiatives
–Gitte Jensen, Magdalena Cismaru, Anne Lavack, Romulus Cismaru [] []
Gendered giving: the influence of social norms on the donation behavior of men and women
–Rachel T. A. Croson, Femida Handy, Jen Shang [] []