TOC: J Mar Channels
Introduction
Journal of Marketing Channels, 17(2)
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: : journals |
Relevant ARCategory: |
Managing International Distribution Channel Partners: A Cross-Cultural Approach
–Rajiv Mehta; Rolph E. Anderson; Alan J. Dubinsky; Pia Polsa; Jolanta Mazur [] []
Market and Product Diversification: The Evidence From Retailing
–Michael Etgar; Dalia Rachman-Moore [] []
Franchisee Associations: Strategic Focus or Response to Franchisor Opportunism
–Benjamin Lawrence; Patrick J. Kaufmann [] []
Standardization Versus Adaptation in Global Markets: Is Channel Strategy Different?
–Boryana Dimitrova; Bert Rosenbloom [] []