TOC: J Mar
Introduction
Journal of Marketing, 74(3)
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Exchanges in Marketing Systems: The Case of Subsistence Consumer-Merchants in Chennai, India
–Madhu Viswanathan, Jose Antonio Rosa, Julie A Ruth [] []
Predictors of the Gap Between Program and Commercial Audiences: An Investigation Using Live Tuning Data
–David A Schweidel, Robert J Kent [] []
Spending on the Fly: Mental Budgets, Promotions, and Spending Behavior
–Karen M Stilley, J. Jeffrey Inman, Kirk L Wakefield [] []
Is Customer Participation in Value Creation a Double-Edged Sword? Evidence from Professional Financial Services Across Cultures
–Kimmy Wa Chan, Chi Kin (Bennett) Yim, Simon S.K Lam [] []
Why Are Some Salespeople Better at Adapting to Organizational Change?
–Michael Ahearne, Son K Lam, John E Mathieu, Willy Bolander [] []
What Makes Brands Elastic? The Influence of Brand Concept and Styles of Thinking on Brand Extension Evaluation
–Alokparna Basu Monga, Deborah Roedder John [] []
Marketing Healthful Eating to Children: The Effectiveness of Incentives, Pledges, and Competitions
–Sekar Raju, Priyali Rajagopal, Timothy J Gilbride [] []
Bye-Bye Bundles: The Unbundling of Music in Digital Channels
–Anita Elberse [] []