TOC: J Database Mar
Introduction
Journal of Database Marketing & Customer Strategy Management, 17(1)
 : : : TOC
: : journals |
Relevant ARCategory: |
Holding customer data – Why organisations need to start to consider their customers
–Jane Ozimek [] []
Perception-Based Analysis: An innovative approach for brand positioning assessment
–Edar Anana and Walter Nique [] []
Inequality in the utility of customer data: Implications for data management and usage
–Adir Even, G Shankaranarayanan and Paul D Berger [] []
Assessing model performance: The Gini statistic and its standard error
–Henry J Greene and George R Milne [] []
Smart utilities and CRM: The next phase of customer management in utilities
–Merlin Stone [] []
Taking stock of the UK’s data retention requirements
–Ewan Nettleton and Eric Klotz [] [Google Scholar]