TOC: Intl J Market Res
Introduction
International Journal of Market Research, 52(2)
 : : : TOC
: : journals |
Relevant ARCategory: |
International Journal of Market Research
Editorial
Viewpoint: Getting back in the frame
Trevor Sharot
Forum: Ethics in practice: using compliance techniques to boost telephone response rates
David H.B. Bednall, Stewart Adam and Katrine Plocinski
Main papers
The past matters: eliminating the pro-Labour bias in British opinion polls
John Curtice and Nick Sparrow
Researching behavioural differences among ethnic minority groups: the case for inferring ethnicity on the basis of people’s names
Richard Webber
Media placement versus advertising execution
Edward C. Malthouse and Bobby J. Calder
Consumer-generated versus marketer-generated websites in consumer decision making
Fred Bronner and Robert de Hoog
Research into questionnaire design: a summary of the literature
Petra Lietz
Conference notes
IJMR Research Methods Forum: ‘Start listening, stop asking’, London, 4 November 2009
‘Will listening make us better communicators?’ Paul Edwards
‘Researcher, snoopers and spies – the legal and ethical challenges facing observational research’
Adam Phillips
Book reviews
Martin Lindstrom – Buy.ology: truth and lies about why we buy
Nigel Bradley
Sheila Keegan – Qualitative research: good decision making through understanding people, cultures and markets
Nikki Bell