TOC: Intl J Adv
Introduction
International Journal of Advertising, 29(1)
 : : : TOC
: : journals |
Relevant ARCategory: |
Editorial: Towards stronger theory development in international advertising research: insights from recent advances in marketing theory
Main papers
Resource-advantage theory: a foundation for new insights into global advertising Research
David A. Griffith and Goksel Yalcinkaya
Global brand positioning and perceptions: international advertising and global consumer culture
Melissa Archpru Akaka and Dana L. Alden
An integrated theory of global advertising: an application of the GMS theory
Shaoming Zou and Yong Z. Volz
The Hofstede model: applications to global branding and advertising strategy and Research
Marieke de Mooij and Geert Hofstede
Insights from Project GLOBE: extending global advertising research through a contemporary framework
Robert J. House, Narda R. Quigley and Mary Sully de Luque
Book reviews
Ian Leslie – To be President: The Quest for the White House 2008
Richard Scullion
David M. Boush, Marian Friestad and Peter Wright – Deception in the Marketplace: The Psychology of Deceptive Persuasion and Consumer Self-Protection
Gavin Jack
Ian Chaston – Boomer Marketing: Selling to a Recession Resistant Market
Leon Kreitzman
Ex Libris – Dominic Twose