TOC: Franchising Globally
Introduction
Franchising Globally: Innovation, Learning and Imitation, Book by Ilan Alon
: : : Posting
Franchising Globally: Innovation, Learning and Imitation
By Ilan Alon
Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world.
Table of Contents
PART I: FRANCHISING APPROACHES AND FRAMEWORKS
Franchising In Emerging Markets-with D.Welsh& C.Falbe
Franchising as an Entrepreneurial Form of Business-with M.Sardy
Internationalization of Franchising-with L. Ni &R.Wang
Clustering For International Market Selection – with A.Shoham
PART II: AREA STUDIES OF FRANCHISING
Franchising in Italy-with D.Vianneli
Franchising in Morocco-with R.Alami
Franchising in Croatia – with M.Alpeza& A.Erceg
Microfranchising in Less Developed Countries – with M.Munoz&–M.C.Mitchel
PART III: INTERNATIONAL FRANCHISING CASES
Ruth’s Chris Franchises Expand Internationally – with A.Kupetz
International Franchising at Best Western-with G.Cliquet, M.C.Mitchel&–R.Perrigot
San Francisco Coffee House Opens in Croatia-with M.Alpeza&–A.Erceg
Athlete’s Foot Master Franchisee in China
Final Reflections
ÂÜÀòÉç¹ÙÍøt the Author
ILAN ALON is the Cornell Professor of International Business at Rollins College and a visiting scholar at Harvard Kennedy School, UK. Alon has taught franchising courses in China (Fudan & CEIBS), Italy (MIB), and India (IILM), and lectured extensively on the topic in various professional associations, including the International Franchise Association, International Society for Franchising, and the Academy of International Business. In the realm of consulting, Alon has consulted both for-profit franchising companies as well as government bodies such as Government of Croatia and USAID. In Croatia, he was responsible for introducing franchising education, as well as training bankers, business consultants, franchisors, franchisees, and lawyers.