TOC: Psych & Mar
Introduction
Psychology and Marketing, 27(5)
 : : : TOC
: : journals |
Relevant ARCategory: |
Emotional Information Management: Concept development and measurement in public service announcements
–Harry A. Taute, Bruce A. Huhmann, Ramendra Thakur [] []
Using vignettes to study family consumption processes
–Alice Grønhøj, Tino Bech-Larsen [] []
From a commodity to an experience: The moderating role of thematic positioning on congruity-based product judgment
–Theodore J. Noseworthy, Karen Finlay, Towhidul Islam [] []
Perceived justice of service recovery strategies: Impact on customer satisfaction and quality relationship
–Rodolfo Vázquez-Casielles, Leticia Suárez Álvarez, Ana Maria Díaz Martín [] []
The moderating effect of manipulative intent and cognitive resources on the evaluation of narrative ads
–Daniel Wentzel, Torsten Tomczak, Andreas Herrmann [] []