TOC: J Med Mar
Introduction
Journal of Medical Marketing, 10(2)
 : : : TOC
: : journals |
Relevant ARCategory: |
The narcissism of small differences
–Brian D Smith [] []
The effect of placement and modality on the recall of information from pharmaceutical web sites
–Joel J Davis [] []
Techno-economical analysis of the potential rise of demand for the artificial high flexion knee in the Indian orthopaedics market
–Sudesh Sivarasu, Sumiya Sivarasu, S Sheelarani and T Lazar Mathew [] []
Symptom information in direct-to-consumer antidepressant advertising and college students’ perception of the lifetime risk of depression
–Jin Seong Park and Jean M Grow [] [Google Scholar]
Intentions and behaviors to obtain Invisalign
–Joshua Fogel and Raymond Janani [] []
Alternative market entry strategies for medical device products. How to develop relevant data when clinical information is lacking
–Jose M De La Lama, Pablo Gonzalez and Fernando Marco [] []
Pfizer and the Greenstone brand: A sustainable competitive advantage?
–Lisa Lucarelli Chandler and Harry Dutt Samaroo [] []
Message framing and the effectiveness of DTC advertising: The moderating role of subjective product knowledge
–Kenneth Kim and Jin Seong Park [] []