TOC: California Man Rev
Introduction
California Management Review, 52(1)
 : : : TOC
: : journals |
Relevant ARCategory: |
Customer Rage: Triggers, Tipping Points, and Take-Outs
–Patterson, Paul G., Janet R. McColl-Kennedy, Amy K. Smith, and Zhi Lu
Where’s the Fine Print? Advertising and the Mortgage Market Crisis
–Perry, Vanessa G., and Carol M. Motley
Aesthetics and Ephemerality: Observing and Preserving the Luxury Brand
–Berthon, Pierre , Leyland F. Pitt, Michael Parent, and Jean-Paul Berthon
Automotive Quality Reputation: Hard to Achieve, Hard to Lose, Still Harder to Win Back
–Cole, Robert E., and Michael S. Flynn
From Volume to Value: Managing the Value-Add Reseller Channel at Cisco
–Kalyanam, Kirthi , and Surinder Brar
Merged Datasets: An Analytic Tool for Evidence-Based Management
–Morrel-Samuels, Palmer , Ed Francis, and Steve Shucard
The Long Conversation: Learning How to Master Enterprise Systems
–Lorenzo, Oswaldo , Peter Kawalek, and Boumediene Ramdani